When the boogeyman goes to sleep at night, he checks his closet for Chuck Norris.
Discuss the impact of personal expression
Discuss the use of lighting and colour
Discuss narrative style and aesthetics
Analyse the representation of gender
Analyse the use of audio
Analyse the impact of setting
Discuss how selection, emphasis or omission are used for effect
Discuss how media aesthetics are constructed
Discuss the artistic benefit of manipulating chronological order in media work
Discuss how media work is shaped by its audience and production context
Analyse the issues faced by non-commercial media in attempting to reach a mainstream audience
Discuss how producers of media work use personal expression to communicate their own values
Analyse how the representation of a particular group is impacted by the context in which it is produced
Discuss the manipulation of narrative structure
Analyse the use of persuasive techniques
Analyse the construction of a character
Analyse how a topic is represented
Discuss the techniques used to create a media work
Discuss the representation of culture
Analyse how an auteur’s work is influenced by changing audiences and expectations
Compare the media aesthetics of media work from different cultural or production contexts
Analyse the impact of media trends on mainstream media institutions
Analyse how agenda-setting techniques are used to construct perceptions of issues or topics
Discuss the impact of media trends
Analyse how the context of the audience can affect its interpretation of media work
Analyse how codes are used to challenge an audience
Discuss the representation of values
Discuss how aesthetics are constructed
Analyse how a media works challenges audience values
Analyse the use of symbolic codes
Discuss how independent media productions reflect social or political trends
Discuss how aesthetic qualities in media productions appeal to niche audiences
Discuss how the audiences’ expectations are met
Discuss how the media work establishes narrative
Discuss the aesthetic conventions in media
Discuss the construction of political comment
Discuss the portrayal of cultural groups
Discuss how artistic style is used to appeal to audiences
Discuss how a media work represents a cultural context
Discuss how personal expression impacts the aesthetics in media work
Analyse how media work is used for political or social comment
Analyse how the cultural context of production shapes media work
Analyse how the codes and conventions are used to engage audience interest
Examine how a media work reflects social, historical or political comment
Analyse how lighting has been used to enhance media work
Discuss how setting establishes the context in a media work
Discuss how an audience makes meaning of media work
Analyse the purpose of a media work
Evaluate how regulation or censorship in the media impacts on media content
Here are the precise definitions of those key command verbs from the SCSA Media Production and Analysis (MPA) syllabus documentation (Western Australia), aligned with Bloom's Taxonomy levels for clarity:
Identify (Bloom's: Remember)
SCSA Definition: Recognise and name media concepts, codes, conventions, technologies, audiences, institutions, or elements within a media product. State key facts or features.
What it means for your essay: Point out specific, basic elements. Be brief and factual. *Example: "Identify the target audience for this advertisement." (Answer: Teenagers aged 13-17).*
Describe (Bloom's: Understand)
SCSA Definition: Provide characteristics, features, or an account of media concepts, codes, conventions, technologies, audiences, institutions, or elements within a media product. Give a detailed observation.
What it means for your essay: Paint a clear picture using relevant details. Focus on the what and how something appears or functions, without deeper interpretation. Example: "Describe the lighting used in the opening scene." (Answer: "The scene uses high-key lighting, creating a bright, even illumination with minimal shadows, contributing to a cheerful atmosphere.").
Discuss (Bloom's: Apply/Analyse)
SCSA Definition: Present a point of view or argument about media concepts, codes, conventions, technologies, audiences, institutions, or products. Support this view with evidence and reasoning. Explore implications or relationships.
What it means for your essay: Go beyond description. Present an argument or interpretation, supported by evidence (specific examples from media texts) and reasoning (linking to media concepts). Explore different aspects, implications, or connections. This is a core essay requirement. Example: "Discuss how the editing pace reflects the protagonist's emotional state." (Requires arguing how the pace changes and linking it specifically to the character's emotions using examples).
Analyse (Bloom's: Analyse)
SCSA Definition: Examine or consider the elements, structure, and relationships within media concepts, codes, conventions, technologies, audiences, institutions, or products. Break down into components to show how they work together to create meaning and effect.
What it means for your essay: Break down the media text or concept into its constituent parts (codes, conventions, narrative elements, technologies, audience positioning). Examine how these parts work together, interact, and contribute to the overall meaning, purpose, or effect on the audience. Requires detailed deconstruction. Example: "Analyse how camera angles and sound design are used to establish power dynamics between the two characters in this scene." (Requires breaking down specific angles/sounds and explaining how they combine to create the power relationship).
Evaluate (Bloom's: Evaluate)
SCSA Definition: Make a judgment based on criteria. Determine the value, significance, effectiveness, or success of media concepts, codes, conventions, technologies, audiences, institutions, or products. Consider strengths, weaknesses, implications, and context.
What it means for your essay: Make a reasoned judgment. Use specific criteria (e.g., effectiveness in communicating a theme, innovation, suitability for target audience, technical skill, cultural impact, ethical considerations) to assess the merit, value, or success of something. Requires justification based on evidence and analysis. Example: "Evaluate the effectiveness of the social media campaign in achieving its stated objectives." (Requires defining the objectives, applying criteria like reach, engagement, message clarity, and making a supported judgment on effectiveness).
Key Takeaways for Essay Structure:
Identify/Describe: Use these for introducing specific examples, evidence, or setting the scene. They form the foundation of your points.
Discuss: This is the heart of most essay paragraphs. Present your argument/interpretation about how or why something in the media works, supported by described/identified evidence and linked to concepts.
Analyse: This provides the depth within your "discuss" points. It's the detailed breakdown showing how the specific elements (codes, conventions, technologies) you described actually work together to create meaning/effect, supporting your discussion argument.
Evaluate: Use this for higher-level conclusions, comparative points, or when specifically asked. It requires applying criteria to make a judgment based on your analysis and discussion.
Understanding these specific SCSA definitions ensures you meet the exact requirements of MPA exam questions and essay prompts, structuring your responses with the appropriate depth and focus.