TTIHAU Topic 4

The influence of globalisation on feature films and trends in media use, genres and/or styles.

Sample Essay 1
The influence of globalization on feature films and trends in media use, genres, and styles is a complex and multi-faceted topic that has been a subject of much discussion in recent years. Globalization has led to an increasing interconnectedness between cultures and societies, which has had a profound impact on the way films are made and consumed. This essay will explore some of the ways in which globalization has influenced the feature film industry, with specific reference to the film "10 Things I Hate About You."

One of the most noticeable ways in which globalization has impacted feature films is through the increasing trend of global co-productions. With the rise of digital technology and the ability to easily share resources and collaborate across continents, more and more films are being produced with the involvement of multiple countries. This has led to a blending of cultural influences and styles, resulting in films that are more diverse and reflective of the global community. "10 Things I Hate About You" is an example of a film that was produced in this way, with the involvement of both American and Australian filmmakers.

Another way in which globalization has impacted feature films is through the increasing popularity of global genres. As audiences around the world become more exposed to films from different cultures, they are developing a taste for genres that were once considered niche or regional. For example, the popularity of Asian horror films in the Western world, or the increasing demand for Bollywood-style musicals in countries outside of India. "10 Things I Hate About You" may not fall into a specific global genre, but it does incorporate elements from the romantic comedy genre, which has a global appeal.

Globalization has also influenced the way films are marketed and distributed. With the rise of streaming services and digital platforms, films can now be distributed globally almost instantly. This has led to the emergence of global blockbusters that can generate billions of dollars in revenue, as well as the increasing popularity of niche films that might not have found an audience in the past. "10 Things I Hate About You" was released in 1999, before the widespread use of digital platforms, but it still enjoyed a successful box office run and has since become a cult classic.

However, the influence of globalization on feature films is not always positive. One of the negative impacts of globalization is the homogenization of film content, as filmmakers strive to create films that will appeal to global audiences. This has led to a lack of diversity in some films, as filmmakers rely on formulaic plotlines and stereotypes to attract audiences. "10 Things I Hate About You" is not immune to this trend, as it relies on some classic tropes from the teen romance genre, including the popular girl falling for the outsider.

In conclusion, the influence of globalization on feature films and trends in media use, genres, and styles is a complex topic that has both positive and negative impacts. As demonstrated by "10 Things I Hate About You," globalization has led to an increasing trend of global co-productions and the popularity of global genres, as well as changes in the way films are marketed and distributed. However, globalization has also led to the homogenization of film content, which can result in a lack of diversity and reliance on stereotypes. It is up to filmmakers to strike a balance between catering to global audiences and maintaining the uniqueness and diversity of their films.

Sample Essay 2
The influence of globalization on feature films and trends in media use, genres, and styles has been significant over the past few decades. The expansion of communication technologies and the growth of international markets have resulted in the homogenization of popular culture, leading to a shift in the types of films being produced and the way they are consumed. This essay will explore the impact of globalization on feature films, using 10 Things I Hate About You as a case study to highlight the ways in which global factors have affected the production, distribution, and reception of the film.

One of the most noticeable ways in which globalization has influenced feature films is through the increasing prevalence of international co-productions. Co-productions allow for the pooling of resources, expertise, and audiences, resulting in films that have a broader appeal and greater commercial viability. 10 Things I Hate About You is an example of an international co-production, with producers from the United States and Australia collaborating on the film. The film’s production company, Touchstone Pictures, is a subsidiary of the Walt Disney Company, which has a significant global presence, allowing for the film to be marketed and distributed worldwide. This international collaboration not only allowed for the film to be made on a larger budget, but also helped to broaden its appeal beyond the domestic market.

Another way in which globalization has impacted feature films is through changes in the types of stories being told and the way they are presented. As global markets become increasingly important to the film industry, producers are more likely to favor stories that have universal themes and appeal, rather than stories that are specific to a particular culture or region. This has led to a rise in the popularity of genres such as action and superhero films, which rely less on cultural context and more on spectacle and special effects. 10 Things I Hate About You, on the other hand, is a romantic comedy that is set in a specific cultural context - suburban America in the late 1990s. While the film’s themes of teenage romance and rebellion have universal appeal, its setting and cultural references may limit its appeal in certain global markets.

Globalization has also impacted the way in which films are consumed and distributed. The rise of digital technologies and online streaming platforms has made it easier for audiences around the world to access films from different countries and cultures. This has led to a greater diversity of film offerings and a blurring of cultural boundaries. However, it has also led to a more competitive market, with films from around the world vying for the attention of global audiences. This has resulted in a trend towards films that are more visually and narratively engaging, as filmmakers seek to stand out in an increasingly crowded marketplace.

In conclusion, the influence of globalization on feature films and trends in media use, genres, and styles has been significant over the past few decades. While it has led to greater collaboration and diversity in the film industry, it has also resulted in a shift towards more commercial and universally appealing films. 10 Things I Hate About You is an interesting case study of the impact of globalization on feature films, highlighting the ways in which international co-productions, universal themes, and changes in distribution and consumption patterns have affected the film’s production, distribution, and reception.

Sample Essay 3
The influence of globalisation on feature films and trends in media use, genres, and styles has been significant in recent years. This phenomenon has led to an increase in the diversity of content available, as well as the creation of new genres and the fusion of existing ones. One example of this is the romantic comedy genre, which has undergone a transformation in recent years due to the influence of globalisation. This essay will explore how globalisation has influenced the romantic comedy genre, and how it is reflected in the film 10 Things I Hate About You.

One of the most significant ways that globalisation has impacted the romantic comedy genre is through the introduction of new cultural perspectives. As the world becomes more interconnected, audiences are exposed to different cultures, traditions, and values. Filmmakers have responded by incorporating these perspectives into their films, creating new and exciting content for audiences. 10 Things I Hate About You is a perfect example of this trend. The film is set in a high school in Seattle, but it draws on the works of William Shakespeare, a British playwright from the 16th century. The film's plot is based on Shakespeare's play "The Taming of the Shrew," and it features a diverse cast of characters with different backgrounds and cultural perspectives.

Another way that globalisation has impacted the romantic comedy genre is through the incorporation of technology into the storytelling. In today's digital age, technology plays a significant role in our daily lives, and it has become a central part of many romantic comedies. For example, in the film 10 Things I Hate About You, the character of Cameron (played by Joseph Gordon-Levitt) uses technology to connect with his love interest, Bianca (played by Larisa Oleynik). Cameron creates a fake profile on a chat room to get to know Bianca better, and he eventually wins her over with his charm and wit. This use of technology is reflective of the way that technology has become an integral part of modern relationships.

In addition to these trends, globalisation has also led to the emergence of new sub-genres within the romantic comedy genre. One of the most popular sub-genres is the "romantic comedy-drama," which combines elements of romantic comedy with more serious themes and dramatic storytelling. This trend is evident in films like 10 Things I Hate About You, which deals with issues like family dynamics, peer pressure, and the struggles of adolescence. By blending comedic and dramatic elements, filmmakers are able to create more nuanced and complex stories that resonate with audiences on a deeper level.

Despite these positive impacts, globalisation has also created some challenges for the romantic comedy genre. One of the main challenges is the homogenisation of content. As films are created to appeal to a global audience, there is a risk that they will become too formulaic and generic, losing the unique qualities that make them special. This risk is particularly evident in the romantic comedy genre, where certain tropes and conventions have become overused and clichéd. For example, many romantic comedies feature a predictable "boy meets girl" storyline, which can feel stale and unoriginal.

In conclusion, the influence of globalisation on feature films and trends in media use, genres, and styles has been significant in recent years, particularly within the romantic comedy genre. Films like 10 Things I Hate About You reflect the ways in which globalisation has impacted this genre, through the incorporation of new cultural perspectives, technology, and the emergence of new sub-genres. While globalisation has created some challenges for the genre, the overall impact has been positive, leading to greater diversity and creativity in the films that are produced.